LeadLens — The Advertiser CDP. Own your leads. Trust your numbers.

LeadLens pulls every lead you generate into one place you control, ties the outcome your sales team records back to the ad that caused it, and tells you what a qualified lead actually costs you on Meta (Facebook/Instagram), Google Ads and TikTok. It is a customer data platform built for the people who buy media — not a CRM, and not another ads dashboard.

What LeadLens Does — Five Pillars, One Owned Data Layer

Collect — Native lead ingestion from Meta, Google, TikTok and Google Sheets. No Zapier chains or webhook glue code to babysit.
Resolve — Deduplicated lead truth you own: one profile per human, so you count conversions instead of trusting each platform's own claim.
Analyze — One dashboard, your real cost per qualified lead (CPQL), a daily AI read on campaign performance, and your CPL against the industry benchmark.
Activate — Audiences built from your own lead data and pushed back to Meta, Google and TikTok automatically, with no manual CSV uploads.
Govern — A managed pixel and Conversions API pipeline, plus tracking-gap detection that spots silent lead loss.

Integrations

Leads in: Meta Lead Ads, Google Ads lead forms, TikTok instant forms, Google Sheets (two-way), CSV import, website forms and webhooks including Zapier.

Signals out: Meta Conversions API and Custom Audiences, Google Ads offline conversions and Customer Match, TikTok Events API and Audiences, WhatsApp, SMS, email, CRM and outbound webhooks.

How LeadLens Uses Your Data

LeadLens connects to your ad platforms through secure OAuth authorization. We only access the data you explicitly grant permission for:

Google Ads — reads campaign performance metrics, lead form submissions, and conversion data. We also upload offline conversion events to improve campaign optimization.
Google Sheets — reads and writes lead data from spreadsheets you connect, enabling automated data sync.
Google OAuth — used for secure authentication only. We store your name and email to identify your account.

Hashing. When we send a conversion or an audience back to an ad platform, email addresses and phone numbers are normalised and SHA-256 hashed first. The platform receives an irreversible hash, never the raw contact detail.

Benchmarks and shared audiences are opt-in and reciprocal. Both are switched off by default. Contributing is what unlocks reading the pool (for shared audiences, after 30 days of contributing). Contributions are SHA-256 hashed identifiers grouped by industry, region and spend tier — no names, no raw emails or phone numbers, and nothing that identifies you or your clients to another contributor. You can opt out at any time, which stops all future contribution; hashes already pooled carry no link back to the contributing account, so they cannot be singled out and removed.

We never sell your data, and we never use it to advertise to your leads. Nothing is shared with another LeadLens customer unless you switch the opt-in on. All data is encrypted in transit (HTTPS) and at rest. You can revoke access at any time from your Google Account settings.

Who It's For

LeadLens is built for people who buy media: digital marketing agencies, performance marketers, and businesses running lead generation campaigns across multiple ad platforms who need a single source of truth for their lead data.